12 Studio is a global-focused copywriting and strategic practice committed to helping brands create intentional experiences with globally resonant language.

With professional experience collaborating with global teams, writing for international audiences, and spending time in various countries abroad, our expertise comes from a deep understanding of language, culture, and what makes communication clear across different contexts.

Along with a global perspective of language and a background in linguistics and rhetoric, we bring technical fluency and a practiced instinct for uncovering and articulating purpose.

Our approach is heavily influenced by time spent living in South Korea, where we encountered countless physical and digital spaces clearly designed with consideration of the people experiencing them.

Fundamentally, what we do is get to the heart of things. And with some heart of our own, we help create stories worth getting to know.