12 Studio is a global-focused copywriting and strategic practice committed to helping brands create intentional experiences with globally resonant language.
With professional experience collaborating with global teams, writing for international audiences, and spending time in various countries abroad, our expertise comes from a deep understanding of language, cultural context, and the gaps that often appear when ideas move across markets.
Along with a global perspective of language and a background in linguistics and rhetoric, we bring technical fluency and years of experience in the kind of translation that matters most: clear articulation of intention—no matter how layered or complex. Our approach is heavily influenced by time spent living in South Korea, where both digital and physical experiences often reflect the effort and sincerity behind their creation.
Fundamentally, what we do is get to the heart of things. And with some heart of our own, we help create stories worth getting to know.